SEOUL, SOUTH KOREA – Goodnotes, the digital note-taking app with over 24 million global users, is expanding its reach with a new collection inspired by the popular K-pop group BTS. The exclusive collection, featuring digital planners, notebooks, and stickers, will showcase BTS’ iconic logo and fonts, along with their beloved TINYTan characters in outfits inspired by their hit single “Dynamite,” which topped the Billboard Hot 100. This collaboration marks Goodnotes’ first global branded collection.
In partnership with BTS’ management company HYBE and digital-stationery partner Webudding, the collection is set to debut in the Goodnotes Marketplace by the end of May 2024. The line will include a variety of stationery items designed to blend the traditional and digital paper worlds, offering fans a unique way to customize their notebooks with BTS-inspired themes.
The collaboration between Goodnotes and Webudding, which began in February 2023, has already proven successful with an investment of $1.9 million last September. The integration of over 18,000 digital stationery items into the Goodnotes Marketplace reflects the companies’ commitment to developing a global digital-paper ecosystem.
Steven Chan, founder and CEO of Goodnotes, expressed excitement about the partnership, thanking HYBE and Webudding for their contribution to creating this exclusive BTS digital stationery line. He looks forward to introducing more cultural icons to the Goodnotes Marketplace in the future, empowering users to showcase their passion and creativity.
Webudding CEO Donghwan Shin hinted at future artist collaborations following the success of the BTS partnership. HYBE, home to popular artists like SEVENTEEN, ENHYPEN, LE SSERAFIM, NewJeans, and ZICO, is expected to play a significant role in upcoming collaborations. The global appeal of HYBE’s artists aligns well with Webudding’s mission to unite fans worldwide through customizable digital content.
Fans of BTS and Goodnotes can anticipate more exciting collaborations in the future, with the upcoming BTS-themed stationery collection marking just the beginning of a series of artist-inspired releases. As Goodnotes continues to innovate and expand its offerings, users can expect a range of new and inventive stationery items to personalize their digital experience.