Los Angeles, California – Walt Disney and Warner Bros Discovery have announced a new partnership that will offer customers in the US a bundle of their streaming services this summer. The bundle will include Disney+, Hulu, and Max, providing a comprehensive entertainment package for viewers.
This move comes as both companies face increasing competition from other streaming giants like Netflix and Amazon Prime Video. By combining their offerings, Disney and Warner Bros hope to attract more subscribers and strengthen viewer retention.
JB Perrette, an executive at Warner Bros Discovery, expressed confidence that the new offering would drive incremental subscribers and create stronger retention rates. The companies have not yet disclosed pricing details but plan to reveal more information about the plans in the coming weeks.
As traditional TV audiences continue to shift towards streaming platforms, companies are under pressure to innovate and provide unique offerings to attract customers. Disney+ is known for its family-friendly content, while Warner’s Max platform caters to a more adult-focused audience with programming from HBO.
In recent years, streaming companies have been forming partnerships and offering combined services to provide a wider range of content to viewers. This collaboration between Disney and Warner Bros is seen as a strategic move to stay competitive in the ever-evolving streaming market.
Disney recently reported an increase in subscribers for Disney+ globally, highlighting the importance of the streaming service for the company’s future growth. With plans for a password crackdown in the summer, Disney aims to further drive up subscriber numbers and combat the issue of customers having to sign up for multiple streaming services.
By offering bundled services, companies like Disney and Warner Bros hope to simplify payment processes for users and potentially lower the overall cost of accessing premium content. This strategy aligns with the trend in the streaming market towards providing more value and convenience to subscribers.