New York City – Shake Shack, the popular fast-casual restaurant chain known for its burgers and shakes, recently unveiled a bold promotion to lure customers away from its competitor, Chick-fil-A. The campaign involves offering a free chicken sandwich every Sunday in April, taunting Chick-fil-A for its longstanding policy of being closed on Sundays. Shake Shack’s move drew attention to its antibiotic-free chicken, seemingly taking a jab at Chick-fil-A’s recent decision to move away from antibiotic-free chicken starting this spring.
In a press release, Shake Shack boasted about its Chicken Shack sandwich, featuring crispy, white-meat chicken breast, lettuce, pickles, and buttermilk herb mayo on a toasted potato bun. The chain emphasized that its chicken is antibiotic-free, a distinction that not all competitors can claim. This promotion shines a light on the ongoing competition between fast-food chains and the lengths they go to attract customers.
Chick-fil-A, responding to inquiries, explained that their shift away from antibiotic-free chicken was prompted by concerns over supply. The move, according to a spokesperson, ensures that the chain can continue to offer high-quality chicken that meets customer expectations. The fast-food industry’s focus on the sourcing of ingredients reflects a growing trend towards transparency and sustainability in food production.
Shake Shack’s promotion, featuring free Chicken Shack sandwiches on select Sundays in April, is sure to draw hungry customers looking to taste the chain’s antibiotic-free chicken. To participate in the offer, customers must place a minimum $10 order through the Shake Shack app, website, or in-store kiosk. By entering the code CHICKENSUNDAY, customers can redeem one free sandwich per order, enticing them to try Shake Shack’s take on the classic chicken sandwich.
As the fast-food landscape continues to evolve, with chains vying for customer loyalty and attention, promotions like Shake Shack’s free chicken sandwich offer serve as a reminder of the fierce competition in the industry. Customers can expect more creative marketing strategies and menu innovations as chains seek to distinguish themselves and attract diners in a crowded market.