Shanghai, China – Apple Inc. experienced a 19% decline in iPhone sales in China during the March quarter, as reported by an independent research firm. This marks the gadget’s weakest performance in the country since the onset of the Covid-19 pandemic in 2020.
During this period, Apple fell to the third position in the fiercely competitive market, closely trailing fast-growing competitor Huawei Technologies Co., according to estimates from Counterpoint Research. Despite the overall market expanding by about 1.5%, local brands such as Honor Device Co. and Xiaomi Corp. drove the growth in the market.
The decrease in iPhone sales for Apple in China reflects the challenges faced by the tech giant in a highly competitive market dominated by local brands. This shift in rankings highlights the evolving preferences of Chinese consumers and the increasing competition faced by global companies like Apple in the region.
As Huawei Technologies Co. continues to gain momentum in the Chinese market, Apple will need to strategize and adapt to regain its position as a leading smartphone provider. The performance of Apple in China will be closely watched by industry analysts and investors as they assess the impact of market trends and consumer preferences on the company’s future growth prospects.