New York City – A recent study conducted by Wells Fargo analyst Zachary Fadem and his team sheds light on the inconsistency of burrito bowl weights at various Chipotle locations in the city. The analysts purchased and weighed 75 burrito bowls from eight different Chipotle outlets across NYC, half of the orders being placed digitally and the other half in person. This initiative aimed to address the ongoing “weight debate” surrounding Chipotle’s portion sizes.
Results from the study revealed significant discrepancies in the weights of the burrito bowls. While the median weight of bowls ordered online and in person was similar, the weight variance within each category was substantial. The heaviest in-person order was 47% more than the lightest, whereas the difference for digital orders was even more pronounced at 87%. The smallest burrito bowl weighed just over 13.8 ounces, slightly more than the average can of soda.
Interestingly, the analysts identified a particular Chipotle store in NYC where many of the 10 lightest bowls originated, all of which were digital orders. This finding raises concerns about order consistency, suggesting areas for improvement within the chain’s operations.
Chipotle has faced criticism on social media in recent times over alleged reductions in portion sizes. While the company has denied such claims, issues surrounding portion consistency persist. CEO Brian Niccol reassured customers that portion sizes have not decreased but hinted at the possibility of customers influencing serving sizes by giving employees a certain “look.”
Former CEO Steve Ells reiterated the company’s stance on portion generosity, emphasizing that customers rarely walk away from Chipotle feeling unsatisfied. Despite the controversy, Chipotle’s chief corporate affairs officer, Laurie Schalow, defended the variability in bowl sizes, attributing it to the chain’s customizable ordering system.
Despite these challenges, Wells Fargo’s analysis revealed a positive trend in Chipotle’s foot traffic, with quarter-to-date numbers showing a significant increase compared to previous periods. This data, coupled with the bank’s ongoing optimism about the company’s stock performance, suggests continued growth and success for Chipotle in the near future.