Seoul, South Korea — Samsung faced backlash from tech enthusiasts and consumers alike following its recent Galaxy Unpacked event where the company unveiled a range of new products, including smartphones, smartwatches, and earbuds.
While showcasing their latest innovations during the livestream event, viewers couldn’t help but draw comparisons to Apple, with many noting the striking resemblance of some of Samsung’s new products to those of the tech giant.
Critics pointed out similarities between Samsung’s Galaxy Watch Ultra smartwatch and the new Galaxy Buds 3 earbuds to Apple’s Apple Watch Ultra and AirPods, prompting accusations of imitation and lack of originality in design.
These accusations of imitation were further supported by tech reviewers, YouTubers, and journalists, who criticized Samsung for what they perceived to be a deliberate attempt to emulate Apple’s designs rather than innovating on their own.
Notable figures in the tech community, such as YouTuber Quinn Nelson of Snazzy Labs, expressed disappointment in Samsung’s latest offerings, labeling them as “shameless copies” of Apple products and questioning the company’s direction in product development.
The resemblance between Samsung and Apple’s products extended beyond just aesthetics, with observers noting similarities in product naming schemes and even watch band designs between the two tech giants.
Despite unveiling unique innovations such as a foldable smartphone, Samsung received considerable attention for its alleged imitation of Apple’s designs, overshadowing the company’s other impressive releases showcased during Galaxy Unpacked.
Criticism of Samsung’s approach to product design intensified as social media users, influencers, and industry experts shared their disapproval, highlighting the company’s shift towards imitating Apple rather than driving innovation in the market.
As Samsung faces scrutiny for its latest releases, the company must navigate the delicate balance between drawing inspiration from industry leaders and maintaining its identity as a tech innovator. The ongoing debate surrounding Samsung’s design choices underscores the importance of originality and creativity in a competitive and ever-evolving tech landscape.