Los Angeles, California – Apple’s highly anticipated iPad Pro is generating a buzz ahead of its release next week. The tech giant unveiled the “thinnest Apple product yet” in a new ad titled Crush. Released during a virtual launch event, the ad features a soundtrack of Sonny and Cher’s 1971 hit “All I Ever Need Is You” and showcases the new tablet in a visually striking manner, drawing both praise and criticism.
CEO Tim Cook has lauded the ad and the upcoming tablet, emphasizing the creative potential of the device. However, the ad has faced backlash from critics, including actors Hugh Grant and Justine Bateman. Grant and Bateman are among those who have criticized Apple for what they perceive as insensitivity and a misstep in the ad’s execution.
The ad, which has been viewed nearly 400,000 times on YouTube since its release, has sparked intense debate online. While some have praised Apple’s marketing efforts, others have raised concerns about the message conveyed in the ad. One Twitter user, Cheo Hodari Coker, described the ad as “problematic,” highlighting the differing reactions to Apple’s latest campaign.
Despite the controversy surrounding the Crush ad, Apple has not issued a response to the feedback it has received. As the discussion continues to unfold, it remains to be seen how the tech giant will address the criticisms and whether it will make any changes in response to the public reaction. Apple’s marketing strategy, typically known for its precision and effectiveness, faces scrutiny as the company navigates the aftermath of the controversial ad.