Houston, Texas – A video featuring a patient from SmileTexas near Houston has sparked controversy after the patient, South Dakota Governor Kristi L. Noem, shared her experience getting dental work done at the practice. In the video, Governor Noem expresses her gratitude for the transformation of her smile, highlighting the emotional impact of her new appearance.
The video, posted on social media platforms, has raised questions about potential ethical violations, as Governor Noem did not disclose whether she received compensation for promoting the dental practice. This has led to criticism, a lawsuit, and a potential ethics inquiry into the governor’s actions.
Noem’s visit to SmileTexas, located over 1,000 miles from her home in Pierre, South Dakota, has drawn attention to the practice’s promotion of cosmetic dentistry and dental implants. The practice, known for working with influencers who travel from out of state to seek dental services, offers amenities such as an in-house pianist and a dedicated filming room.
Critics have raised concerns about the governor’s promotional video potentially being an undisclosed advertisement and the use of state resources for personal gain. This has prompted legal action, with a lawsuit filed against Governor Noem by the nonprofit organization Travelers United.
The Federal Election Commission data reveals that dentists associated with Noem have supported Republican political candidates, including former President Donald Trump. Despite the backlash, Governor Noem has continued to post promotional content supporting businesses in South Dakota on her social media accounts.
Efforts are underway in the South Dakota Capitol to investigate the governor’s trip to Texas and whether public funds were used for her dental work. State Senator Reynold Nesiba has raised questions about the timing and political implications of Noem’s visit to the dental practice, contrasting it with her efforts to attract workers to South Dakota.
The ongoing scrutiny over Governor Noem’s actions highlights the importance of transparency and ethical conduct for public officials. The controversy surrounding her dental visit underscores the need for clarity in disclosing potential conflicts of interest and ensuring accountability in the use of public resources.