Los Angeles, California – Disney, Warner Bros. Discovery, and Fox are joining forces to offer a new streaming sports service to consumers. This service will provide a skinnier bundle of linear networks tailored for sports enthusiasts and will include ESPN+ and a variety of broadcast and cable networks owned by the three companies.
The new app will allow consumers to subscribe directly and also have the option to bundle the sports-centric service with Disney’s streaming platforms Disney+ and Hulu, as well as Warner Bros. Discovery’s streaming service Max.
The launch of this new streaming sports service is seen as a significant move for Disney and ESPN, as it will make the full suite of ESPN channels available to consumers alongside the sports programming of other industry leaders.
This new venture comes at a time when the value of sports media rights is on the rise, while there has been a shift away from traditional cable viewing. Disney, in particular, has seen a decline in its ESPN network and has been exploring new ways to revitalize the business, including seeking strategic partnerships with major sports organizations.
The new streaming sports service is expected to be well-received by sports fans as it offers a more tailored and focused viewing experience. This move also reflects the ongoing shift in the media industry towards direct-to-consumer streaming products.
In addition to the launch of the new streaming sports service, ESPN is still in the process of researching and planning to release a full direct-to-consumer streaming product. This signals a continued commitment to meeting the evolving demands of consumers in the digital age.
Overall, the partnership between Disney, Warner Bros. Discovery, and Fox demonstrates a proactive approach to adapting to changing consumer preferences and technological advancements in the media landscape. This focus on offering more personalized and diverse viewing options is likely to be a key driver of success for the companies in the evolving streaming market.