Los Angeles, California – The Broad museum in Los Angeles has unveiled plans for a $100-million expansion aimed at increasing gallery space by 70%, providing a much-needed boost to downtown Los Angeles. The expansion, designed by New York-based firm Diller Scofidio + Renfro, is set to break ground in early 2025 and aims to be completed in time for the 2028 Summer Olympics.
The decision to expand comes after the Broad museum exceeded its projected visitor numbers, with over 900,000 visitors annually compared to the anticipated 250,000 when it opened in 2015. Joanne Heyler, the museum’s founding director and president, emphasized the importance of attracting a diverse audience to contemporary art, a mission central to the founding vision of Eli and Edythe Broad.
The new addition will feature additional gallery spaces showcasing the museum’s extensive collection of over 2,000 works by renowned artists such as Andy Warhol, Jean-Michel Basquiat, and Cindy Sherman. The design of the expansion complements the existing museum’s architectural style, creating a cohesive visitor experience.
One of the key features of the expansion is the emphasis on creating spaces for relaxation and community gathering. The addition will include open-air courtyards, live programming spaces, and areas for outdoor art installations. Admission will remain free, maintaining the museum’s commitment to accessibility for all visitors.
The expansion of the Broad museum is part of a larger revitalization effort along Grand Avenue, with developments such as the Frank Gehry-designed Grand LA reshaping the cultural corridor in downtown Los Angeles. Despite challenges faced by the area in recent years, including closures of popular establishments, the museum expansion signals a continued commitment to the cultural and artistic vibrancy of the region.
With a focus on expanding opportunities for engagement with art and fostering a sense of community, the Broad museum’s expansion represents a significant step towards establishing Grand Avenue as a cultural beacon for the city. The project aims to provide a dynamic experience for visitors and residents alike, contributing to the ongoing revitalization efforts in downtown Los Angeles.