San Francisco – Google has announced that it will be reducing the use of AI-generated answers in some search results after encountering significant errors in its initial rollout. The tech company faced backlash after users were given misleading information such as putting glue on pizza and falsely claiming Barack Obama was Muslim.
Two weeks ago, Google integrated artificial intelligence answers into search results for users in the United States. However, reports began surfacing that there was a drastic decrease in AI-generated responses following the implementation. Liz Reid, Google’s head of search, confirmed the scaling back of these AI answers, known as “AI Overviews,” in a blog post on Thursday. The company has made adjustments, including reducing the use of social media posts as sources and introducing limitations on health-related queries.
This recent development is not the first time Google has faced challenges with AI products. Earlier this year, the company had to restrict the use of its AI image tool after allegations of bias. The tech industry is continuously evolving with the integration of AI, prompting companies to innovate and invest in AI-driven products. Google, known for its advancements in AI technology, has been focused on showcasing its capabilities to stakeholders and consumers.
At its recent I/O conference, Google unveiled over 100 AI-related announcements, the most significant being the integration of AI-generated answers into search results for a broader audience. Despite the extensive testing conducted prior to the launch, issues emerged with the answers, drawing attention to inaccuracies and misinformation. The tool, designed to summarize website content into concise responses, inadvertently generated absurd and misleading information on various topics.
Search engine experts, journalists, and social media users have expressed concerns over the AI-generated answers, highlighting the importance of accuracy and reliability in search results. While Google aims to enhance user experience through AI integration, ensuring the quality and relevance of information remains a priority. The company acknowledges the challenges that come with widespread implementation and continues to address issues to improve the overall functionality of the AI tool.