Los Angeles, CA – The Grammy Awards received a significant boost in viewership, possibly due to Taylor Swift’s standout night at the ceremony.
According to Nielsen’s time zone-adjusted fast national ratings, the 2024 award show garnered 16.9 million viewers, marking the highest number since the 2020 Grammys before the onset of the coronavirus pandemic. Notably, these figures do not include viewership on streaming platforms, with Paramount+ reporting a significant increase in viewership year over year.
During the star-studded event, Tracy Chapman and Luke Combs received a standing ovation for their duet of “Fast Car,” while 80-year-old Joni Mitchell made her debut performance following a brain aneurysm in 2015. Additionally, Celine Dion made a surprise appearance as the final presenter of the night.
Taylor Swift made history by becoming the first-ever four-time album of the year award winner. She also took home an award for best pop vocal album and announced the release of her new album, “The Tortured Poets Department.” Swift’s 13th Grammy marked her lucky number and she revealed a secret she had been keeping for the past two years.
Swift’s attire at the Grammys, a white gown with black gloves and a black watch choker with the hands set to midnight, hinted at the theme of her new album. A viral video of Swift frantically checking her watch for midnight on the red carpet sparked speculation of a surprise, but it turned out to be a nod to her previous album, “Midnights.”
Furthermore, Swift made an appearance at the award show without NFL star Travis Kelce, who was preparing for the upcoming Super Bowl. The global pop star is planning to be in Las Vegas for the big game and is set to return to her “The Eras Tour” shortly after.
In addition, Swift’s “The Eras Tour” has made history as the first tour to surpass the billion-dollar threshold, solidifying her status as one of the most successful artists in the music industry.