Los Angeles, California – Disney+ and Hulu subscribers will now have access to the full Hulu experience within the Disney+ app in an effort by Disney to attract standalone Disney+ customers to upgrade to a two-service subscription. This integration, which officially launched on Wednesday, aims to increase viewer engagement and lower cancelation rates among users who have both streaming services.
With the updated Hulu on Disney+ experience, users will see personalized content recommendations that include Hulu titles seamlessly integrated into the Disney+ platform. The integration replaces the previous beta version, where Hulu content was housed in a separate hub on Disney+.
Disney is pushing the bundle package of both services, priced at $9.99/month with ads and $19.99/month without ads, to standalone Disney+ subscribers in the U.S. The company is launching a marketing campaign to promote the combination of Disney+ and Hulu, emphasizing the increased value for customers.
The new branding for Disney+ features a color scheme blending Hulu’s green with Disney+’s blue, creating a cohesive visual identity. Additionally, a new orchestral audio mark has been introduced for Disney+ as part of the Hulu integration.
The combined catalog now includes over 70,000 TV episodes and movies from Hulu, offering a diverse range of content alongside Disney’s existing lineup. However, some Hulu content will remain exclusive to the Hulu platform due to content licensing restrictions.
According to Disney, the Hulu on Disney+ integration has exceeded expectations in terms of viewer engagement and ad revenue generation. This significant update represents a milestone for Disney+ since its inception, with future plans to merge other services, like Star+, with Disney+.
For now, live channels from Hulu + Live TV will not be available on Disney+, but the platform’s technology is capable of supporting live channels, as evidenced by plans to add ESPN networks to Disney+ in Latin America.
Overall, the integration of Hulu’s content into Disney+ aims to provide a more comprehensive entertainment experience for subscribers, with a focus on creating personalized profiles for individual family members. Disney continues to drive the message of the value of the combined Disney+ and Hulu subscription.
In conclusion, the launch of Hulu on Disney+ represents a strategic move by Disney to enhance its streaming services, offering viewers a wider range of content and features within a single platform.