Miami, Florida – After the recent Apple Music Super Bowl LVIII Halftime Show featuring USHER, Apple has released a comprehensive behind-the-scenes video showcasing the making of the show. What makes this video unique is that it was entirely shot using the iPhone 15.
The behind-the-scenes video was shot using over 40 iPhone 15 Pro and iPhone 15 Pro Max devices, strategically placed throughout the show and rehearsals, even being attached to the performers themselves.
Directed by Mike Carson, the video allowed for a dream amount of coverage necessary for a project of this scale. Carson emphasized the freedom and ability to capture a multitude of angles and operators in spaces that would have otherwise been difficult and expensive to navigate. The iPhone’s support for various recording features was also highlighted, offering a game-changing solution to uncontrollable lighting scenarios.
Xiaolong Liu, the director of photography for the behind-the-scenes video, pointed out that iPhones are significantly more portable and discreet compared to traditional cameras, enabling shooting in a wider variety of locations and rigs with minimal setup. The ability to quickly swap between lenses without additional equipment was also seen as an efficient advantage for schedule-intensive shooting situations.
The full 11-minute behind-the-scenes video showcases the remarkable capabilities of the iPhone in capturing footage from unique angles and tight spaces where traditional cameras would not fit. This raises the question of when we might see an actual Super Bowl Halftime Show shot on an iPhone.