LAS VEGAS, NEVADA – Ahead of Super Bowl LVIII, country singer Jelly Roll shared his thoughts on the impact that pop star Taylor Swift has had on the NFL this season. Speaking with Fox News Digital at Michael Rubin’s Fanatics Super Bowl Party, Jelly Roll praised the attention that Swift has brought to the league due to her relationship with Kansas City Chiefs tight end Travis Kelce.
According to Jelly Roll, Swift’s presence at Kelce’s games has led to a significant increase in viewership and merchandise sales. Eric Smallwood, president of Apex Marketing Group, reported that Swift has generated $331.5 million in equivalent brand value for Kelce’s football team and the NFL. This is a remarkable increase from the starting value of $166 million back in October.
The country singer also mentioned Swift’s support of the Chiefs as a key factor in helping the NFL attract a new fanbase, particularly teenage girls. CBS reported a 53% surge in girls between the ages of 12-17 tuning in to NFL games since the start of the football season. Swift’s impact on the NFL has been immense, with even her presence at the games driving a positive influence.
In addition to his commentary on Swift’s influence, Jelly Roll revealed that he will be attending the Super Bowl and starring in two Super Bowl ads. He also discussed his involvement in a PSA for the healthcare advocacy nonprofit organization Power to the Patients. This show of support for a meaningful cause reflects his desire to use his platform to effect positive change.
Jelly Roll’s excitement for the upcoming game was evident as he expressed his admiration for both teams, particularly the prowess of Chiefs quarterback Patrick Mahomes and his friendship with 49ers tight end George Kittle. It’s clear that he’s looking forward to an exciting matchup between two talented teams.
As the Super Bowl approaches, it’s clear that Jelly Roll is not only excited for the game itself, but also for the opportunity to use his platform to make a positive impact. This demonstration of support and enthusiasm for both the event and wider causes showcases the multi-faceted importance of the Super Bowl and its ability to bring people together in meaningful ways.