Los Angeles, CA – Jennifer Lopez’s North American tour, “This Is Me…Now,” is undergoing a transformation to boost ticket sales after facing cancellations. The tour, her first in five years, will now be known as “This Is Me…Live/The Greatest Hits,” featuring familiar songs to entice fans.
Accompanying the tour are a new album and two films as part of a $20 million multimedia project. The album initially peaked on lesser Billboard charts but struggled to maintain momentum, debuting at No. 38 on the prestigious Billboard 200 chart.
It has been a decade since Lopez’s last studio album and over 20 years since her hit songs like “Jenny From the Block” and “All I Have.” The tour and projects aim to reignite interest in the multi-talented artist’s music and career.
The two films, “This Is Me…Now: A Love Story” and “The Greatest Love Story Never Told,” offer behind-the-scenes looks at Lopez’s life and career. The projects are self-financed by Lopez as part of her extensive artistic endeavors.
Fans can anticipate a blend of familiar favorites and new material as Lopez gears up for a revamped tour experience. With a focus on nostalgia and musical milestones, “This Is Me…Live/The Greatest Hits” promises to be a celebration of Lopez’s iconic career.