Las Vegas, Nevada – Warner Bros. made a serious impact with the trailer launch of “Joker: Folie à Deux.” The much-anticipated sequel, starring Joaquin Phoenix and Lady Gaga, drew a remarkable 167 million viewers in its first 24 hours. The teaser trailer debuted at Warner Bros.’s CinemaCon presentation before hitting the online platforms to captivate audiences worldwide.
According to sources, the trailer for “Joker” surpassed the social media engagement record set by the first “Barbie” trailer, becoming Warner Bros.’ biggest launch in recent years. With Lady Gaga’s massive social media following of 150 million, the trailer quickly climbed to become the #1 trending video on YouTube on premiere night. As of now, it has garnered an impressive 15.6 million views on the platform alone.
The buzz around “Joker: Folie à Deux” spread rapidly, with numerous terms related to the movie trending during its initial 24 hours, showcasing the immense interest in the sequel. The trailer’s success bodes well for Warner Bros., especially after the groundbreaking box office performance of the original “Joker,” which crossed the $1 billion mark in 2019.
“Joker: Folie à Deux” eclipsed other highly-anticipated trailers in terms of early viewership, such as “Kingdom of the Planet of the Apes” and Pixar’s “Inside Out 2.” While it fell short of Marvel’s “Deadpool and Wolverine,” which holds the record for the biggest trailer launch with 365 million views, the digital debut of “Joker: Folie à Deux” is a significant achievement.
As details about the plot of “Joker: Folie à Deux” remain scarce, audiences can expect a unique experience with a jukebox musical set around Arkham Asylum. Joaquin Phoenix reprises his role as the enigmatic Arthur, with Lady Gaga taking on the role of Harley Quinn. The stellar cast also includes Zazie Beetz, Brendan Gleeson, and Catherine Keener.
Director Todd Phillips promises a film where music plays a pivotal role, emphasizing that it stays true to the essence of the first movie. “Joker 2” is set to hit theaters on October 4, five years after the original film’s release, promising fans an immersive experience in the Imax 70mm format. The sequel’s arrival is eagerly anticipated, building on the success of its predecessor and the star power brought by Lady Gaga.