Compton, California – Kendrick Lamar, the renowned rapper from Compton, California, recently released the music video for his track “Not Like Us,” a diss aimed at fellow rapper Drake. This video comes after Lamar’s energetic performance of the song at “The Pop Out” concert. The visuals in the video contain references to Drake and his OVO label, with appearances from West Coast hip-hop icons. Directed by Lamar and Dave Free, the video includes guest appearances from Mustard, DeMar DeRozan, and Anthony “Top Dawg” Tiffith.
The video starts with Lamar doing push-ups in a room accessed by Tommy the Clown, a nod to Drake’s track “Push Ups.” References to owls, associated with Drake’s OVO label, are prominent throughout the video. Lamar is seen interacting with an owl, smashing an owl piñata, and even including a disclaimer that no “OVHoes” were harmed. Other notable locations featured in the video include Tam’s Burgers and the Compton courthouse.
The feud between Kendrick Lamar and Drake gained widespread attention earlier this year, with both artists releasing diss tracks against each other. Lamar’s “Not Like Us” track climbed to the top of the Billboard Hot 100, solidifying his victory in the eyes of many. The music video serves as the final punctuation mark on Lamar’s triumph over Drake in their highly publicized beef.
With its clever references, celebrity cameos, and subtle jabs, the video for “Not Like Us” showcases Lamar’s artistry and wit. By incorporating personal elements and addressing rumors head-on, Lamar establishes his dominance in the rap game. The video’s release marks the culmination of a rivalry that captivated the music world, solidifying Lamar’s position as a force to be reckoned with in the industry.