Santa Barbara, California – Meghan, Duchess of Sussex, recently released a teaser video introducing her new lifestyle brand, American Riviera Orchard. The video, shared on Instagram, showcases Meghan stirring a pot in her kitchen, creating a sense of mystery and elegance surrounding the brand.
Although the 16-second clip provides little detail about the products, it has already garnered a significant following on social media. The branding for American Riviera Orchard features a gold-colored crest with the word “Montecito”, the upscale town where Meghan and Prince Harry reside with their children.
Speculations are rife about the products American Riviera Orchard might offer, with potential items ranging from cookbooks and home goods to foods like marmalade and jellies. The teaser video hints at a focus on elegance and domestic bliss, with imagery reminiscent of a “domestic goddess” aesthetic.
Experts in marketing and consumer research suggest that Meghan’s new brand may draw inspiration from her previous venture, The Tig, incorporating elements of sophistication and European aesthetics. The Duchess appears to be targeting US buyers with a mix of historical roots and California chic.
Critics have already drawn comparisons between American Riviera Orchard and other celebrity lifestyle brands like Gwyneth Paltrow’s Goop. However, Meghan’s approach seems to lean more towards a feeling of domestic elegance, resonating with her role as a wife and mother.
The launch of American Riviera Orchard comes amid speculation about how the brand may navigate restrictions on the use of royal titles for profit. While the business has not utilized royal titles so far, concerns have been raised about potential competition with the Royal Family’s own products.
Overall, Meghan’s foray into the lifestyle brand industry has generated curiosity and intrigue, with observers eagerly awaiting further details about the products and offerings of American Riviera Orchard. As the brand continues to unfold, it remains to be seen how it will resonate with consumers and fit into the market landscape.