London, England – Visitors to AMP pages on the BBC website must manage their consent settings to control data collection and ad personalization. These settings, specific to AMP pages, ensure a customized browsing experience. Upon visiting non-AMP pages, users may need to reset these preferences.
AMP technology enables the creation of lightweight mobile pages for faster loading times. While browsing on these pages, limited data is stored on devices without explicit consent. This data collection is deemed strictly necessary for the functionality of the web pages.
In addition to essential data collection, users have the option to consent to additional data collection for personalized ads. By agreeing to this on AMP pages, users allow the display of tailored ads outside of the UK. Those who opt out will still see ads but without personalization.
To adjust these settings, users can click on “Ad Choices / Do not sell my info” in the page footer at any time. It is crucial for users to be aware of these options to manage their online privacy effectively. Taking control of data collection preferences can enhance the browsing experience and mitigate concerns regarding personalized advertising.