London, UK – Users accessing AMP pages on the BBC website can now manage their consent settings for data collection. These settings are specific to AMP pages and may need to be set again when visiting non-AMP pages on the BBC site.
AMP pages are designed with Google AMP technology to provide users with a lightweight mobile browsing experience. When accessing these pages, some limited information may be stored on the device without user consent to ensure the functionality of the web pages.
Strictly necessary data collection is implemented to store essential information on the user’s device for the proper functioning of web pages. Local storage is used to keep track of user consent preferences.
In addition to necessary data collection, users have the option to consent to additional data collection on AMP pages. This consent allows for the display of personalized ads that are relevant to the user, even when they are outside the UK.
Users can opt out of personalized ads by selecting the “Reject data collection and continue” option. However, they will still see advertisements, albeit not personalized to their preferences.
To adjust these settings, users can click on “Ad Choices / Do not sell my info” in the website footer at any time. This gives users control over their data and advertising preferences while browsing AMP pages on the BBC website.