London, UK – When visiting AMP pages on the BBC website, users are prompted to manage their consent settings for data collection. These settings specifically apply to AMP pages and may need to be set again when visiting non-AMP BBC pages. The lightweight mobile pages on the site are built using Google AMP technology.
For strictly necessary data collection, the BBC stores limited information on the user’s device without their consent in order to make the web pages work. This includes using local storage to store consent preferences on the device. In addition to this, there is also the option for optional data collection, where users can consent to allow the BBC to display personalized ads relevant to them when outside of the UK.
Users are given the choice to reject data collection and continue, should they not wish to receive personalized ads. However, it’s important to note that this does not mean an end to advertising altogether – rather, the ads will simply not be personalized. Additionally, users have the option to change their settings at any time by clicking on “Ad Choices / Do not sell my info” in the website’s footer.
The implementation of these consent settings on AMP pages is in line with data privacy regulations, giving users more control over the information collected about them. It also reflects the BBC’s commitment to transparency and user privacy in the digital space.
Overall, the management of consent settings on AMP pages serves as a way for the BBC to align with data privacy standards and empower users to make informed choices about their data. This move highlights the ongoing efforts of organizations to prioritize user privacy in an increasingly digital world.