Los Angeles, California – Monica Lewinsky, once a central figure in high-profile scandals, has now taken on a new role as the face of a fashion brand’s latest campaign encouraging voter participation in the upcoming elections. Reformation, a popular fashion brand, featured Lewinsky in a striking ad urging fans to exercise their right to vote.
In the email blast sent out to customers, Lewinsky can be seen donning a bold red skirt suit, paired with matching tights and heels, striking a powerful pose with her arms folded across her chest. The ad simply reads: “Monica f*cking Lewinsky.” This collaboration marks the brand’s third partnership with the non-profit organization, Vote.org, aiming to increase voter registration.
Reformation’s chief creative officer, Lauren Cohan, expressed that selecting Lewinsky for the campaign was a natural choice, noting her wit and intelligence showcased in her viral TED Talk on public shaming. Lewinsky, at 50 years old, shared her motivation for joining the campaign, emphasizing the importance of voting amidst growing frustrations and apathy among voters.
Despite being once criticized for her relationship with former President Bill Clinton during her time as a White House intern, Lewinsky has experienced a resurgence in popularity in recent years. Her active involvement in anti-bullying advocacy, including producing an HBO documentary on online shaming, has garnered praise. She has also written extensively on the topic, sharing her own experiences and insights in outlets like Vanity Fair.
In a recent interview, Lewinsky discussed the challenges of online harassment and emphasized the empowerment that social media can provide to women by amplifying their voices. Despite her concerns, she expressed her proactive approach to blocking negative interactions on social media. The positive reception to the campaign featuring Lewinsky has been evident on social media, with many praising the collaboration and her impactful presence in the ad.
As Lewinsky continues to advocate for important social issues and engage with her audience through various platforms, her impact as a public figure remains significant. Through her involvement in initiatives like the Reformation campaign, she continues to leverage her platform to promote important causes and encourage civic participation among the public.