Santa Barbara, California – Meghan Markle, the Duchess of Sussex, has recently made waves with the soft launch of her new lifestyle brand, American Riviera Orchard. The brand’s debut product, a limited-edition homemade strawberry jam, has garnered attention on social media, with only a select few of Markle’s friends and former colleagues receiving jars to mark the occasion. Each jar is said to be made with ingredients from Montecito, the neighborhood where Markle resides with her husband, Prince Harry, and their two children.
Fashion designer Tracy Robbins took to Instagram to share photos of the exclusive jam, displaying the cream-colored jar topped with linen fabric and a ribbon, all packaged with an embossed sticker label featuring the American Riviera Orchard logo. The pictures also revealed handwritten numbers on the labels, indicating that only 50 jars were distributed, with Markle’s inner circle being among the fortunate recipients.
The buzz surrounding American Riviera Orchard has been building since the brand’s Instagram launch in mid-March, especially considering Markle’s absence from social media for the past five years. While the Duchess has kept details about the brand’s offerings under wraps, trademark applications filed in March suggest a wide range of lifestyle products in the pipeline, from kitchen goods to pet items.
Of particular interest are the wellness products that American Riviera Orchard plans to offer, including meditation blankets, yoga accessories, skincare, and fragrances. Markle, known for her dedication to yoga and meditation, has hinted at a commitment to holistic living through the brand’s offerings, aligning with her personal values and interests.
As fans eagerly anticipate the Duchess’s upcoming Netflix series focused on home life and aesthetics, set to be filmed in Montecito, American Riviera Orchard seems poised to play a significant role in Markle’s venture into the world of domesticity and creativity. With its debut product setting the tone for what’s to come, the brand’s fusion of luxury and simplicity reflects Markle’s vision for a lifestyle rooted in wellness and elegance.