Paramount Global Soars 13% as Sony Talks Apollo Merger: What’s Next for Paramount?

Los Angeles, California – Paramount Global’s shares soared by 13% in trading on Friday, fueled by excitement among investors over potential discussions between Sony Pictures Entertainment and Apollo Global Management to collaborate on a bid for Paramount. The beleaguered stock closed at $12.44, a significant increase, following heightened trading volume. This surge marked the stock’s highest point since February, indicating a growing interest from investors in the proposed Apollo/Sony partnership.

Despite the enthusiasm surrounding the potential collaboration, Skydance Media – led by David Ellison and supported by RedBird Capital and other investors – currently holds an exclusive negotiating window with Paramount’s controlling shareholder, National Amusements. This temporary arrangement sets the stage for a potentially competitive landscape in the ongoing acquisition talks.

While Skydance’s reputation in the media industry has garnered attention and support, there are concerns over the deal’s potential implications. National Amusements Inc., under the leadership of Shari Redstone, possesses a large portion of Paramount’s voting shares but only a fraction of its equity. Therefore, any deal involving NAI could risk diluting the holdings of other shareholders, leading to a cautious reception on Wall Street while negotiations continue.

The uncertainty surrounding the evolving acquisition landscape has left investors speculating about the possible outcomes of the ongoing discussions. Apollo has presented separate proposals for Paramount Pictures as a standalone entity and for the entirety of Paramount Global, neither of which have been embraced by Redstone. Reports indicating a potential $26 billion price tag on the latter offer, inclusive of Paramount’s debt assumption, previously boosted Paramount’s stock value.

Chris Marangi of Gabelli Funds anticipates Paramount’s value reaching $30 per share, well above the projected range of $20 to $25 per share in a potential Apollo-Sony deal. Marangi’s perspective, albeit influenced by Gabelli’s stake in Paramount, sheds light on the complex financial considerations involved in the acquisition talks. Additionally, with Sony exploring other merger and acquisition opportunities within the sector, the collaborative potential with Apollo’s bid appears promising.

Amidst the evolving landscape of acquisition talks, investors like Jim Lebenthal from Cerity Partners reflect on the tumultuous history of Paramount’s performance and the influence of figures like Shari Redstone on the potential deal’s outcome. As discussions progress, the future of Paramount Global remains uncertain, with various stakeholders navigating through a complex web of economic and strategic considerations.