New York, USA – The debut directing venture of Jerry Seinfeld brings a whimsical twist to the history of a beloved American snack in the family comedy “Unfrosted”. Co-written by Seinfeld alongside Spike Feresten, Andy Robin, and Barry Marder, the film takes a humorous look at the creation of Pop-Tarts, a staple breakfast treat in the US. While not reaching the heights of Seinfeld’s previous work like “Bee Movie”, “Unfrosted” delivers a steady stream of clever jokes and entertaining performances, including a memorable cameo by Jon Hamm and John Slattery.
Set in the early 1960s, the film follows Seinfeld’s character, Bob, an executive at Kellogg’s, as he embarks on a mission to develop a groundbreaking breakfast pastry. Teaming up with Jim Gaffigan’s Edsel Kellogg III and Melissa McCarthy’s Donna Stankowski, the trio faces off against rival cereal company Post, led by Amy Schumer’s Marjorie Post, in a race to introduce the next big thing in breakfast food.
As the story unfolds, “Unfrosted” weaves a tapestry of quirky humor and witty dialogues, culminating in a series of absurd yet endearing moments. From comedic encounters with President Kennedy to outlandish wardrobe mishaps, the film keeps audiences engaged with its playful take on historical events and pop culture references.
Despite not being a cinematic masterpiece, “Unfrosted” charms viewers with its lighthearted spirit and offbeat humor, making it a delightful watch for fans of Seinfeld’s signature comedic style. The film is set to premiere on Netflix on May 3rd, offering audiences a fun and entertaining escape into the offbeat world of breakfast cereal history.