Los Angeles, California – The 96th Academy Awards showcased not only exceptional talent in the film industry but also served as a powerful platform for luxury brands to shine. High-end labels like Louis Vuitton, Gucci, and Tiffany & Co. reigned supreme on the red carpet, garnering significant media-impact value and stealing the spotlight. The event, known as the biggest night in entertainment, solidified its status as a red-carpet dressing phenomenon, drawing in millions of viewers and generating buzz around the best-dressed stars.
The results, based on data from Launchmetrics and The Hollywood Reporter, revealed record-breaking exposure for fashion houses and top celebrities at the Oscars. From Emma Stone’s best actress win to Ryan Gosling’s striking Gucci ensemble, the night was filled with memorable moments that captivated audiences both on-screen and online. The increased viewership, with a notable uptick from the previous year, contributed to the millions of dollars in earned value for luxury brands featured at the Dolby Theatre.
The Red Carpet Power Rankings highlighted the correlation between ratings and exposure success, with the top 10 fashion brands at the 2024 Oscars earning a staggering $87.8 million in media-impact value. Following closely behind were the Golden Globes, showcasing the influence and reach of high-end labels in the world of entertainment.
Using the proprietary Media Impact Value (MIV) algorithm, Launchmetrics assessed the impact of brands and stars on the red carpet across various categories, including fashion, watches, and jewelry. Notable figures like America Ferrera in Versace, Anya Taylor-Joy in Dior, and Zendaya in Armani Privé stood out, contributing to the overall success of their respective brands.
In the realm of accessories, Jimmy Choo and Christian Louboutin made waves with their presence at the Oscars, dressing prominent stars like Zendaya, Ariana Grande, and Taylor-Joy. The strategic placements of these luxury brands underscored the intricate relationship between quantity of placement and audience impact, showcasing their ability to drive conversation and engagement.
As the 2024 awards season comes to a close, the anticipation for the final Red Carpet Power Rankings recap builds. The detailed analysis will shed light on the performance of luxury brands and A-list celebrities across the season’s major events, offering insights into the intersection of fashion, film, and media influence. Stay tuned for the upcoming report in The Hollywood Reporter, as we delve deeper into the captivating world of high-end fashion and celebrity glamour.