Phoenix, Arizona – Snoop Dogg is making waves in the college football world as he steps in as the new title sponsor of the Arizona Bowl. With his renowned beverage line, Gin & Juice, created in partnership with Dr. Dre, Snoop Dogg is set to bring a new level of excitement to the upcoming bowl season.
The Arizona Bowl, previously sponsored by Barstool, is breaking new ground by being the first college football bowl to partner with an alcohol brand. Gin & Juice, a gin-based canned cocktail, pays homage to Snoop Dogg’s classic debut album “Doggystyle” and the iconic 1994 hit “Gin & Juice.” This unique collaboration reflects a bold move by the bowl organizers to evolve and appeal to a broader audience.
Scheduled for December 28th, the Snoop Dogg Arizona Bowl promises to be a game day experience like never before. Through a partnership with Playfly Sports, Snoop Dogg aims to elevate the bowl game with engaging activities, special events, and surprises for fans, players, and attendees.
As part of the sponsorship deal, Snoop Dogg will be actively involved in the game festivities, including contributing to the in-game broadcast, participating in pre-game activities, and adding a musical component to the event. Additionally, plans for a “Snooper Bowl,” featuring California and Arizona youth teams, will add an exciting twist to the week leading up to the game.
The collaboration between Snoop Dogg and the Arizona Bowl represents a new era in bowl game sponsorships and presents an opportunity for innovative activations with an alcohol brand. By embracing this partnership, the Arizona Bowl aims to set itself apart from traditional bowl games and offer a fresh and engaging experience for football fans.
With the ever-evolving landscape of college football and the emergence of new athlete compensation models, bowl games like the Arizona Bowl are adapting to stay relevant and appealing to players and viewers alike. Despite challenges like player opt-outs, bowl games continue to attract a significant viewership, outperforming other sports broadcasts in ratings consistently.
The Snoop Dogg Arizona Bowl signifies a shift in how bowl games are perceived and celebrated, emphasizing the importance of community, fun, and entertainment in college football. As the countdown to the game begins, anticipation is building for what promises to be a unique and unforgettable bowl season experience.