Berlin, Germany – Spotify, the popular audio streaming service, is making a visual transformation with its latest update. The company is introducing a new typeface called Spotify Mix to enhance the overall user experience. This new bespoke typeface is replacing the Circular typeface variant currently used across the Spotify app and desktop platforms.
According to Spotify’s global head of brand design, Rasmus Wängelin, the name Spotify Mix pays tribute to the dynamic evolution of audio culture. Developed in collaboration with Berlin-based foundry Dinamo Typefaces, the new variable font design is described as a “remix” that combines elements from various typeface styles to create a distinctive and unique look.
The sans-serif typeface of Spotify Mix blends classic and contemporary features, incorporating shapes of sound waves to evoke a rhythmic feel. Wängelin highlights the combination of sharp angles and smooth curves, giving the typeface a character that is quintessentially Spotify.
This versatile font will be used for everything from playlists to marketing campaigns, providing creative flexibility for customization. The ability to adjust variables such as weight, width, and slant without the need for separate files allows for a cohesive design while adding variety to content like playlist covers and promotions.
In addition to playlists and marketing materials, Spotify Mix will also be integrated into the company’s logo. The new typeface has already been implemented on Spotify’s news portal, with a gradual rollout planned for languages with Latin-based scripts and Vietnamese content over the next few weeks. This update marks a significant visual change for Spotify as it continues to evolve its brand identity for a more engaging user experience.