Los Angeles, California – Actor Glen Powell recently revealed that the flirty behavior he displayed with his co-star Sydney Sweeney was all a part of a clever marketing strategy for their film “Anyone But You.” The duo deliberately amped up their on-screen chemistry to generate buzz and intrigue among fans. Powell explained that in order to sell a romantic comedy, fun and chemistry are key components, and he and Sweeney naturally had both in abundance.
The rumors surrounding a possible affair between Powell and Sweeney were fueled not only by their on-screen antics but also by reports of Powell’s breakup with his girlfriend and Sweeney’s engagement to Jonathan Davino. The pair further fueled the gossip by appearing cozy in interviews and promotional videos for the film, which is now available for streaming on Netflix.
Sweeney, who was also an executive producer on “Anyone But You,” was deeply involved in the film’s marketing campaign, contributing ideas and actively participating in strategy meetings. The movie, loosely based on Shakespeare’s “Much Ado About Nothing,” follows the story of Bea (Sweeney), a prospective lawyer, and Ben (Powell), a former Wall Street employee, who pretend to be a couple at a destination wedding in Australia.
During her hosting gig on “Saturday Night Live,” Sweeney addressed the rumors surrounding her and Powell with humor, pointing out that her fiancé, who also produced the film, was present throughout the shoot. The actress playfully acknowledged the rumors while affirming her relationship status and commitment.
Powell also made a cameo appearance in an “SNL” sketch featuring a comedic take on workplace affairs, adding to the playful banter surrounding his supposed romance with Sweeney. The duo’s on-screen chemistry and off-screen camaraderie proved to be a successful marketing tactic, drawing attention to their film and leaving fans entertained and intrigued.
In the world of Hollywood promotion, where on-screen romances often transcend into real-life gossip, Powell and Sweeney’s playful approach to generating buzz for their film showcased their undeniable chemistry and professional collaboration. Their intentional blurring of the lines between fiction and reality effectively captured the attention of audiences, adding an extra layer of excitement and intrigue to the romantic comedy genre.