AAA

Dynamic Ad Insertion: EA CEO Discusses Possibility in Traditional AAA Games

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San Francisco, CA – The third-party video game behemoth Electronic Arts recently held its earnings call, during which CEO Andrew Wilson discussed the potential for incorporating dynamic ad insertion into more traditional AAA games. While the concept is still in its early stages of exploration, Wilson assured that the company would approach the implementation thoughtfully. Currently, EA features advertisements in certain titles and live service games like EA Sports FC 24. Wilson’s recent comments focused …

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Game Director of Star Wars Jedi: Fallen Order Reveals New Studio Giant Skull for Innovative AAA Title

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Los Angeles, California – Stig Asmussen, known for his work on Star Wars Jedi: Fallen Order and God of War 3, has recently announced the formation of his new gaming studio, Giant Skull. With a focus on creating a new premium AAA narrative-driven single-player third-person action-adventure game, Asmussen aims to bring mystery and intrigue to players. In a recent discussion, Asmussen emphasized the importance of giving players autonomy and ownership in the game, as well …

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