Alcohol-Free Generation: Businesses Pivot to Adapt to Changing Drinking Trends!

Tokyo, Japan – For centuries, alcohol has served as a social glue, facilitating communication and bonding among individuals. In the Japanese business world, this concept is encapsulated in the term “nommunication,” a fusion of the Japanese word for drink, “nomu,” and communication. The practice of utilizing alcohol to create a relaxed and open environment has long been a common strategy in Japanese business culture. Even challenging topics are sometimes discussed in pubs rather than formal …

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Misunderstood Gen Z: Lazy or Misunderstood? How Employers Need to Adapt for the Future

New York, NY – Gen Z, the youngest members of the workforce, faces ongoing criticism of being lazy and difficult to work with. This negative perception, whether discussed in research studies or highlighted in popular culture, shapes how employers view this generation’s work ethic. The COVID-19 pandemic has reshaped the traditional workplace, challenging businesses to adapt to new ways of working. Despite this shift, some employers cling to outdated notions of work, leading to clashes …

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