Alcohol-Free Generation: Businesses Pivot to Adapt to Changing Drinking Trends!
Tokyo, Japan – For centuries, alcohol has served as a social glue, facilitating communication and bonding among individuals. In the Japanese business world, this concept is encapsulated in the term “nommunication,” a fusion of the Japanese word for drink, “nomu,” and communication. The practice of utilizing alcohol to create a relaxed and open environment has long been a common strategy in Japanese business culture. Even challenging topics are sometimes discussed in pubs rather than formal …