Apple’s Movie Acquisition Strategy Fails to Impress: What’s Next After Argylle’s Disappointing Box Office?
Los Angeles, California – Apple Original Films’ recent $200M acquisition of the movie “Argylle” has not proven to be a major hit at the box office. The film’s opening weekend saw only $16.5M in box office earnings, along with a C+ CinemaScore and 3 stars on Comscore/Screen Engine’s PostTrak. Despite being backed by a tech giant with a $2.87 trillion valuation, the film’s performance has raised questions about the profitability of such high-budget productions. The …