Dynamic Pricing Backlash: Wendy’s Walks Back Surge Pricing Plan, Promises Discounts and Value Offers
Las Vegas, Nevada – Reports of Wendy’s considering surge pricing for their menu items caused quite a stir amongst customers and on social media platforms. The CEO, Kirk Tanner, mentioned during the company’s quarterly earnings call that they would be testing dynamic pricing, along with other enhancements like AI-enabled menu changes. This move was part of a multi-million dollar investment in digital menu boards across all US locations by 2025. However, backlash ensued as people …