Fast Food Wars: Applebee’s CEO Challenges McDonald’s with $9.99 Burger – Who Will Win?
Des Moines, Iowa – Fast food chains are facing a new challenge as prices continue to rise, prompting consumers to explore other dining options. Sit-down restaurants like Applebee’s are seizing the opportunity to attract cost-conscious customers who may be looking for a more affordable alternative to fast food. Applebee’s CEO John Peyton emphasized the value of their menu offerings, presenting their burger at $9.99 as a competitive option compared to fast food options. With the …