Bargain Wars: Applebee’s Fights Fast-Food Giants with $9.99 Whole Lotta Burger and Pop Culture Moments
Orlando, Florida – As Applebee’s embraces a value-oriented approach with enticing promotions like the return of Dollaritas, Dine Brands CEO John Peyton remains optimistic about the chain’s ability to outshine fast-food competitors. Peyton expressed confidence in Applebee’s offerings, highlighting the appeal of their Whole Lotta Burger for $9.99 as a superior dining experience compared to fast-food options. Amidst a shift in consumer spending habits, both Applebee’s and IHOP are facing increased competition across various dining …