Disney CEO Bob Iger Reveals Surprising Strategy to Revamp Traditional Media in Recent Media Conference
Los Angeles, California – Disney’s CEO Bob Iger made headlines earlier this year by hinting at the possibility of divesting the company’s declining linear assets. However, a shift in stance came last fall when Iger declared these assets were no longer for sale. He has since elaborated on this decision in various interviews and earnings calls, most recently at the MoffettNathanson media conference and during annual upfront presentations to advertisers. Upon returning to Disney in …