Dynamic Ad Insertion: EA CEO Discusses Possibility in Traditional AAA Games
San Francisco, CA – The third-party video game behemoth Electronic Arts recently held its earnings call, during which CEO Andrew Wilson discussed the potential for incorporating dynamic ad insertion into more traditional AAA games. While the concept is still in its early stages of exploration, Wilson assured that the company would approach the implementation thoughtfully. Currently, EA features advertisements in certain titles and live service games like EA Sports FC 24. Wilson’s recent comments focused …