Trademark Reversal: Momofuku Abandons ‘Chile Crunch’ Trademark Amid Backlash
NEW YORK, NY – After facing criticism for enforcing their trademark on the term “chile crunch,” celebrity chef David Chang and his company, Momofuku, have reversed their decision, following public backlash. In a recent podcast with Chang, Momofuku’s chief executive Marguerite Mariscal acknowledged the risk of larger companies potentially capitalizing on the “chile crunch” or “chili crunch” names. The company expressed a desire to avoid undermining the value of the trademark. The company’s decision to …