**Apple** apologizes for controversial iPad Pro ad: Here’s why users are outraged
San Francisco, California – Apple’s latest advertising campaign for the new iPad Pro has stirred controversy within the creative community. The one-minute ad, titled “Crush!,” showcases a contraption crushing various artistic tools and objects to create the sleek tablet, sparking criticism for its insensitive portrayal of creativity. The ad, released on YouTube and CEO Tim Cook’s X account, depicts the destruction of musical instruments, art pieces, and other creative tools to emphasize the thinness of …