AI Shopping Revolution: Amazon Unveils Rufus, the Ultimate Shopping Assistant for Shoppers’ Every Need
Needham & Company senior media and internet analyst Laura Martin provided insight into the earnings expectations for tech giants Alphabet, Google, and Amazon on “Making Money.” Amazon has unveiled its new shopping assistant, Rufus, which is powered by generative artificial intelligence (AI) and is designed to provide personalized recommendations and answer customer questions. According to Amazon CEO Andy Jassy, Rufus represents a significant improvement in the customer experience when it comes to discovering products on …