Sams Club vs Costco: Battle of the Private Labels Intensifies with Member’s Mark
Bentonville, Arkansas – In the competitive retail landscape, Sam’s Club, a subsidiary of Walmart, is strategically positioning itself to rival its competitor Costco through the use of private labels. By emphasizing the quality, quantity, and variety of its private brand Member’s Mark products, Sam’s Club aims to directly compete with Costco’s highly successful Kirkland Signature brand. The battle between name-brand and store-brand products has been ongoing for years, with arguments that some household items like …