Unit Prices: How to Spot and Beat Shrinkflation Tactics in Stores
San Rafael, California – Manufacturers are implementing new strategies to cope with rising production costs by using “shrinkflation” techniques. This tactic involves reducing product sizes while keeping prices the same, ultimately impacting consumers. The practice of altering package sizes, known as “price pack architecture,” has become increasingly popular in recent years. A recent episode of “Planet Money” delved into the phenomenon of package sizes and how companies manipulate them to increase profits. The concept of …