Sneaker Mogul Caitlin Clark Takes WNBA by Storm with Record-Setting Deals and Endorsements
Indianapolis, Indiana – When representatives from Gainbridge, an annuities seller based in Indiana, approached Caitlin Clark’s marketing agents at Excel Sports Management last fall to discuss a sponsorship deal, they had high hopes. The company was launching a new product line and saw potential in Clark to connect with younger customers. Gainbridge’s chief strategy officer, Minji Ro, a longtime WNBA fan, knew the Indiana Fever had a strong chance of winning the WNBA lottery in …