Hotel Rates Softening in U.S. Market – What Travelers Need to Know for Summer 2024
New York, NY – As summer approaches, travelers may not find significant discounts when booking hotel rooms in the United States. However, there are indications of a softening in certain segments of the market, giving potential guests some hope of securing better deals in the near future. Hotel data firm STR recently adjusted its forecast for the remainder of the year, citing a decrease in expected average daily rate gains due to weaker-than-anticipated hotel performance …