Trademark Dispute Over ‘Chile Crunch’ Ends in Surprising Turnabout
New York (AP) – In a surprising turn of events, Momofuku, the renowned food and restaurant brand founded by David Chang, has announced that it will not be defending its trademark on the name “chile crunch.” This decision comes after widespread backlash following the issuance of cease-and-desist letters to businesses using the same term for their products. The controversy arose after Momofuku introduced its own Chili Crunch product in 2020, a spicy oil infused with …