**Film Takeover: Warner Bros. Discovery Hosts Old-School Upfront**
Los Angeles, California – Media sector’s upfront presentations to Madison Avenue ad buyers are evolving, moving away from trailers and broadcast fall schedules. After a week of presentations from Netflix, Amazon, NBCUniversal, Disney, Warner Bros. Discovery, YouTube, and Fox, here are eight key takeaways. 1. Streaming giants like Netflix and Amazon made a strong impact this year by hosting physical events in New York during upfronts week. Amazon showcased a star-studded lineup at their event, …