Minneapolis, Minnesota – Target is set to unveil Target Circle 360, a new $99 annual subscription that will grant members free, unlimited delivery and rush shipping on online orders. With the plan set to launch on April 7, Target is entering the subscription service arena to compete directly with Walmart and Amazon. The membership will offer perks like free two-day shipping and same-day delivery on orders of $35 and above, providing customers with a convenient and cost-effective shopping experience.
This move by Target is not entirely new, as it appears to be a rebranded and enhanced version of its current delivery services. The company’s ownership of Shipt, which already offers same-day delivery from nearby Target stores for $99 a year, already competes with other similar services in the market. By combining the benefits of Shipt membership and free two-day shipping without order minimums, Target Circle 360 presents a comprehensive solution for avid Target shoppers.
One key feature of Target Circle 360 is its inclusion of access to the Shipt Marketplace, allowing members to enjoy free delivery from various other stores as well. This expansion of services reflects Target’s commitment to providing a wide range of options to cater to the diverse needs of its customer base. Additionally, this new subscription plan underscores the growing importance of seamless integration between online shopping and traditional brick-and-mortar retail experiences.
The timing of Target’s new offering is strategic, considering the rapidly evolving landscape of e-commerce and the increasing demand for efficient delivery services. Companies like Amazon are continuously expanding their network of warehouses and fulfillment centers to meet the rising expectations of consumers for faster deliveries. While Target may not directly compete with Amazon Prime on delivery speed, its subscription model aims to attract customers by providing a comparable membership experience.
Overall, Target Circle 360 represents a significant step for Target in enhancing its delivery services and meeting the changing demands of modern shoppers. By offering a comprehensive subscription plan that combines the best of its existing services, Target is poised to strengthen its position in the competitive retail market. As the lines between online and offline shopping continue to blur, Target’s innovative approach to customer convenience sets a new standard for retailers looking to adapt to the digital age.