A surge in jewelry sales has been reported in Kansas City, Missouri after Taylor Swift was spotted wearing a diamond bracelet designed by a local company following her boyfriend’s team’s AFC championship victory.
The company, Wove, was founded by two former U.S. Army Rangers and has seen a remarkable uptick in sales, with co-founder Andrew Wolgemuth reporting a 2,000% increase in the last two weeks. The boost in sales can be attributed to the collaboration between Kansas City Chiefs player Travis Kelce and Wove to create a diamond bracelet for Taylor Swift, sparking widespread interest in the company’s products.
Wolgemuth mentioned that the surge in sales was a result of the attention generated by Swift wearing the bracelet, especially during a highly publicized moment at the AFC championship game. Following the game, Swift was seen hugging her boyfriend, Kelce, with the diamond bracelet prominently shining on her wrist.
The Kansas City Chiefs tight end’s connection to the pop star has contributed to a significant increase in revenue for Wove. The company has gained immense popularity since Swift was seen wearing their product, and their successful collaboration with Kelce has put them on the map as jewelry designers to the stars.
It is reported that Wove will be prepared to meet the increased demand for their products, especially if Kelce decides to shop for an engagement ring after the upcoming Super Bowl. The company’s success story is a testament to the impact of celebrity endorsements on small businesses and reflects the growing influence of sports figures in the fashion and accessory industry.